Create the perfect wedding day feeling…

Excited, happy, nervous… When you finally walk down that aisle, you’ll no doubt experience every emotion under the sun. But, right now, at the beginning of the planning process, it’s a good idea to think about how you’d like to feel on your big day.

Start by jotting down a few keywords to try and capture it. Maybe you want to feel laidback and relaxed or chic and elegant. Perhaps cool and unconventional is more you. Alternatively, you might want glamour all the way or to feel like the ultimate fairytale princess. Once you have a few words associated with your ideal day, you can start to look for dresses, venues, decor and more to build on that look and feel.

How the experts do it

Our bridal consultants really are the experts when it comes to picking the right dresses for our brides, and they always start in exactly the same way, by getting a picture of how you see your special day. They’ll ask about your personal style, your dream venue and the atmosphere you want to create. So, we got them to suggest a few of their favourite dresses for different types of wedding. Simply find your mood below and go from there…

The mood: Laidback & relaxed

Venues you’ll love: For an informal, easy-going vibe look for a beach, forest or other outdoor setting where you’re surrounded by nature.

Perfect dress style: Stylish, flattering and super easy to wear

Try… These two styles have all the wow factor with none of the effort. Floaty Koa has on-trend touches, like beautiful balloon sleeves, but is as comfortable and relaxed as it gets. From the light-as-air tulle skirt to the simple ruched bodice, you’ll feel carefree and fabulous in this. Aldo has a completely different vibe but is equally easy to wear, with its non-clingy crepe and minimal train that’s perfect for an uneven, outdoor setting. Details like the plunging neckline (with discreet illusion panel) and striking cowl back are simple but effective, while the neat row of buttons is a lovely figure-flattering touch.

Bridal inspo: This chilled festival wedding in a stunning woodland setting was all about informal, feel-good vibes.

The mood: Cool, urban & low-key

Venues you’ll love: A stylish city hotel, restaurant or art gallery will suit you down to the ground.

Perfect dress style: Something sexy and sleek that will look amazing with the urban backdrop but is so comfortable you can forget all about it on the day.

Try… Pyet’s stunning crepe skirt skims curves beautifully and has the perfect small train for wandering city streets with your new husband. The fitted bodice is decorated with gently shimmering sequin embroidered lace, while the chic square neckline is a nice modern touch. Alternatively, Daniela combines feminine romance with a contemporary feel. The fitted mermaid silhouette flatters the figure, while the gorgeous floral lace and sheer straps add an understated prettiness that softens the whole look.  

Bridal inspo: Sarah’s stunning crepe sheath was perfect for her fun day in Manchester.

The mood: Bold & unconventional

Venues you’ll love: A quirky contemporary setting with an industrial feel or a modern manor house decked out with funky art could be your ideal location.

Perfect dress style: Look for glossy Mikado and catwalk-style features, such as oversized blooms or flattering illusion panels, that will ensure you stand out from the crowd.

Try… In this design the classic ballgown has been given a 21st Century makeover. Reimagined in swathes of luxurious Mikado, Ferentino’s couture-inspired neckline makes it the perfect choice for brides who want to feel confident and contemporary. Alternatively, for a super sexy feel, try Rory with its plunging neckline, low back and sculpting illusion panels set into figure-hugging crepe.

Bridal inspo: These newlyweds found a cool warehouse in East London for their stylish celebration.

The mood: Absolutely showstopping

Venues you’ll love: You want to make an entrance, so you need a venue that is equally breathtaking. Try a grand Italian villa, Tuscan vineyard or somewhere with a stunning coastal view.

Perfect dress style: This is your day and you should feel absolutely amazing. Opulent detailing, a magnificent train or a dramatic silhouette in luxurious Mikado will do the trick. Don’t skimp on the accessories either!

Try… Elegant Byron is all about the wow factor. Striking from every angle, the off-the-shoulder neckline frames the décolletage beautifully while flattering the waistline. Then there’s the glorious, extra-long A-line skirt that will make the aisle your personal runway. Aimee's stand-out feature is the detailing, from the pretty floral lace to the sparkling sequins and the dramatic cut-out train. Pair this with a full-length veil for maximum impact.

Bridal inspo: Emily’s stunning beaded Chantilly lace train looked magnificent under the warm Italian sun.

The mood: Fairytale romance

Venues you’ll love: For the ultimate fairytale venue you can’t beat an actual castle, but vintage manor houses with pretty gardens and whimsical woodland settings can also bring the magic you’re looking for.

Perfect dress style: If you want to feel like a real princess walking down the aisle thenyou want volume, glitter and plenty of gorgeous lace, ideally with an underlayer in the softest shade of blush.

Try… Rayanne is the ideal choice for modern princesses. A ruffled ballgown with a fun waterfall skirt, it exudes romance and whimsical charm thanks to its classic sweetheart neckline, pretty floral lace and softly draped, off-the-shoulder straps. Alternatively, Jana adds a high fashion element to this look with its contemporary puff sleeves. However, the intricately beaded bodice and softly floaty tulle skirt in beautiful blush are pure princess!

Bridal inspo: A princess-worthy A-line was ideal for this autumnal wedding in the Cotswolds.

How to feel like a million dollars…

Capturing the right mood and feeling for your day is all important, because when you feel good it shows. So, spend some time on this right at the beginning of the planning process. And, if we haven’t found ‘The One’ for you above, drop into your nearest store and speak to the experts. They can help you find exactly the right mood and exactly the right dress to match. And you’ll leave feeling amazing, we promise!

Click here to check out all our wedding dresses, then try on your favourites at your nearest wed2b store. Here’s what to expect when you visit, too. Lastly, for more inspiration, check out our Instagram, Facebook or TikTok accounts.