Before your visit

When should I buy my wedding dress?

We always recommend a visit to one of our stores however far away the big day may be. Our bridal gowns are available 'off the peg' so you can take home your dream dress the same day! Our Bridal Experts will be delighted to showcase our collection to you, with their knowledge of bridal gown shapes and fabrics it's the perfect opportunity to start to picture yourself as the Bride on your wedding day. If you've seen something from our collection which you've fallen in love with, due to the limited edition nature of our dresses we recommend visiting us sooner rather than later so you don't miss out!

How to choose a wedding dress?

Our in store Bridal Experts will happily guide you on shape, style, fabric and detail to ensure you find the dress of your dreams. We have new styles arriving every week. Feel free to contact us on Live Chat, or email customercare@wed2b.com for guidance on dresses available.

What is the best wedding dress style for my body type?

WED2B stock every dress shape; from elegant A-Line gowns to figure hugging Sheath dresses in sizes 6- 30. Our Bridal Team are experts in finding you the perfect dress for your body shape. You can contact our customer service team on 0333 123 7494 or Live Chat for styling advice and our team will be happy to guide you before you come to store and help you shortlist the style names you will want to try.

How much are wedding dresses?

We believe every bride deserves to feel beautiful on her wedding day, regardless of budget, without compromising on quality. Our dresses collection is priced from €699 to €999.

Which designers do you stock?

All of our wedding dresses are designed in the UK by our highly experienced in-house bridal designers. We only stock our own collections; Anna Sorrano, Bellami, Heidi Hudson, The Signature Collection, Viva Bride and our exclusive Amixi accessories range.

What does 'off the peg' wedding dress mean?

Off the peg' means you can take your dream wedding dress home the same day, there's no lengthy ordering times! You can see and feel the exact fit of your dress while with us. Sometimes customisation may be required to ensure the straps and length are perfect for you, our Bridal Experts can provide you with a list of experienced local seamstresses who will be able to help.

Why are wedding dresses white?

There are many reasons why white is a favoured colour to wear on a bride's wedding day. It gained popularity following Queen Victoria's wedding to Prince Albert in 1840, she wore a bridal gown trimmed with Honiton lace, which led way to a trend of brides favouring decorative detailing on their bridal gowns. Most bridal collections seen on the catwalk and in magazines today are designed in a delicate ivory tone as it compliments all skin tones. Our bridal gowns designed by our in-house accredited team are available in Ivory, Blush, Oyster or Champagne with many fabrics and styles to choose from.

Visiting our Wed2B stores

Do I need an appointment to visit you in-store?

At wed2b we don’t operate a booking system so feel free to visit us at a time that’s convenient to you. We recommend allowing at least 2-3 hours for your visit so you can try on as many dresses as you like without feeling rushed. We encourage you to select 4 dresses of different styles initially and get a feel for what you like. Once you’ve narrowed down your preferences you can continue to select more until you find the one! Please note at peak times there may be a wait to try on additional dresses, we do our best to make sure that every bride is accommodated and our stores can be particularly popular at weekends!

Who can I bring with me when I visit a WED2B store?

We welcome as many guests to store as you would like to have with you during this memorable experience.

How many wedding dresses can I try on?

You're welcome to try on as many dresses as you like during your visit. Our Bridal Experts will be sure to help you find the perfect match for your big day.

Your bridesmaids are also more than welcome to try on dresses from our Infinite collection during your visit. For more information on our range of bridesmaid dresses visit here.

Can I take photographs in store?

You are very welcome to take photographs of our gowns, we only ask that you are considerate of other customers in the store who may not wish to be photographed.

Do you stock every dress in every store?

Due to the limited edition nature of our bridal gowns, each size in your favourite style may not be available in every one of our stores, however we have hundreds of dresses in store with new styles arriving every week.

Our Customer Care team are able to let you know where you can find your favourite dress - you can reach us 7 days a week on 0333 123 7494 or via Live Chat at customercare@wed2b.com.

What are your fitting rooms like?

Our fitting rooms are spacious with plenty of room for your entourange to sit and enjoy the experience while you find your dream dress. All fitting rooms are cleaned after every use. Read more about the Wed2B experience here.

What underwear should I wear for my wedding dress fitting?

A good fitting and supportive bra is essential, ideally it's best to wear a strapless bra which will give you versatility to try on different styles and necklines. Our Bridal Experts will assist you in the dressing room with getting into and out of your chosen dresses, they really won't mind what you wear, but you might feel a little self-conscious if you've not planned your underwear!

Your dresses are sold off the peg, but if I don't buy it on the day, will it be sold to another bride?

All of WED2B dresses are limited edition and therefore we can't ever promise the future availability should you leave your favourite style in store. Once you purchase a dress with WED2B you can take it home that same very same day.


What is your payment policy?

Payment can be made via all major credit and debit cards; we also accept cash but encourage the use of card payment.

Orders & returns

Bridesmaid Ordering & Return Policy

For bridesmaid orders placed in store please see terms and conditions here.

If you ordered your bridesmaid dresses online whilst our stores were closed the following policy is in place;

Collecting Your Bridesmaids Dresses

  • Our Bridal Team will contact you via phone when your bridesmaid’s dresses are in store for collection. They will arrange a day and time which is convenient for you.
  • You will need to bring your order, proof of ID and payment card to collect your order in-store.
  • When you collect your dress, one of our Bridal Consultant’s will be able to help you try your dress on to ensure it’s the perfect fit.
  • We want you to love your dress and feel happy it’s the right one for you, so please note we ask all customer’s to have a bridal fitting upon collection and before they take their dress home.
  • We will hold bridesmaid orders for 4 weeks from the agreed in-store collection date, but we are unable to cancel and refund uncollected bridesmaid orders as this is a made-to-order service.

Online Bridesmaid Order’s Return Policy

We offer a refund within our 14-day period from your in-store collection date for online orders. As bridesmaid dresses are made-to-order, we will try to offer an exchange, but we cannot guarantee this. If you need to refund your bridesmaid dress and place a new order this will be subject to our 14-week lead time. We will need your email order as proof of purchase and original payment method for all refunds/exchanges. Please note uncollected bridesmaid orders cannot be refunded

What is your returns policy?

Wedding Dresses, Gifting and Accessory items purchased in store are eligible for an exchange only up to 14 days after purchase, refunds are not permitted. Please note, exchange can only be granted if the item is unworn, tags attached and free from odour or damage. We are unable to accept exchanges for items which have been altered or customised, or storage you may have purchased. Due to hygiene reasons, we are unable to accept exchanges on earrings. Bridesmaids Dresses are excluded from our exchange policy, as per the ordering contract as they form part of our made to order service. Please note, this policy excludes purchases where distance selling regulations apply. here.

Do you re-sell wedding dresses or sell second-hand dresses in your stores?

No, we do not buy back or re-sell (either pre-worn or new) wedding dresses.

The finishing touch

What should I wear under my wedding dress?

For the big day, we recommend wearing underwear to match your skin tone and an underskirt to help the dress hold it's shape and ensure it looks stunning for your photographer to capture. We have a range of underskirts designed to be worn with our dresses which will ensure you feel confident all day long . If you have any questions at all about which underskirt will be best for your dress shape - our team can be reached on 0333 123 7494 or Live Chat at customercare@wed2b.com and we would be delighted to help

Do you do wedding dress alterations?

We do not undertake dress alterations ourselves, however we can recommend the services of several highly experienced bridal seamstresses and we will provide the contact details to our customers in store. Our staff are very knowledgeable of what alterations can and cannot be undertaken and will advise you accordingly.

How many sizes can a wedding dress be taken in?

Our expert team will be able to guide you on any alterations a dress may need to ensure a perfect fit. We can also give you a list of recommended experienced seamstresses- who can support you as you look to customise your dress once you leave the store. Our friendly Customer Care Team can email you a copy of the seamstress list for your local area, please don't hesitate to pop us an email customercare@wed2b.com and we will be in touch!

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