Style & Trend
Introducing Isara by Heidi Hudson
Your exclusive preview of the new collection
Uncomplicated, authentic and effortless to wear, Heidi Hudson’s designs have always radiated natural beauty and free-spirited romance. And her brand new Isara collection perfectly captures this same glorious feeling.
Think botanical lace, airy chiffon, graceful easy-to-wear silhouettes and the most wonderful florals, strewn across bodices and down floaty skirts. It’s the only choice for brides who want to feel relaxed, radiant and truly themselves. So, if that sounds like you, read on for an exclusive first look at four of our favourites…
Designs with heart
Let’s start with Juniper, a soft chiffon A-line with a flattering blush lining and a playful split skirt. The bodice is the feature all your guests will remember, though. Covered in florals upon florals, there are delicate embroidered appliqués and 3D crepe embellishments running up the slim straps and down to the on-trend basque waistline, tumbling every which way. It’s a gorgeous riot of blooms and a stunningly modern take on romantic boho.

Alternatively, Dahlia offers a little more structure and refinement, alongside the texture, movement and nature-inspired detailing Heidi Hudson is famous for. Like Juniper, the bodice also features a subtle, complexion-enhancing blush lining, decorated this time with understated embroidered floral lace and delicate sheer illusion straps. A soft plunge neckline leads to a neat chiffon waistband that gives the design shape, before flaring out in the designer’s signature floaty chiffon.

The new boho
Rune, a striking fitted sheath, shows that boho designs aren’t all diaphanous skirts and floaty details. It blends allover geometric lace with floral embroidered appliqués to capture the essence of the collection but with a contemporary twist. The modern pattern and sexy deep plunge bodice are the perfect update for the 21st century boho bride.

Finally, we saved the best for last. Gossamer light tulle, the prettiest floral embroidery, softly draped straps and a sweeping A-line skirt combine in a dress that’s made for wafting about on a beach without a care in the world. Meet Solara, a stunning confection of the very best of Heidi Hudson. Gathered tulle straps add beautiful softness but can also be removed whenever you like. The sheer bodice makes the flowers pop against the skin, while the gauzy skirt is covered with more cascading blooms. It’s everything you could want for a relaxed, romantic big day look.

Freedom to be
So, be who you want to be on your big day. Laugh, dance and enjoy everything to the full in a dress that makes you feel like yourself. A dress that’s romantic, heartfelt, inspired by nature - whether that’s cascading 3D flowers or beautiful embroidery - lightweight and simply effortless. Discover the Isara collection in store today for all this and more. You won’t be disappointed…

Click here to check out the full Isara collection by Heidi Hudson, then be one of the first to try on your favourites at your nearest wed2b store. Here’s what to expect when you visit, too. Lastly, for more inspiration, check out our Instagram, Facebook or TikTok accounts.
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