Brides on the south coast are in luck, as our brand new Bournemouth store has just opened! Set right in the heart of town, it has everything you’d expect from a WED2B shopping experience. As with all our stores, there’s no need to make an appointment and you can browse to your heart’s contents through rails and rails of fabulous dresses.

Dresses, dresses and more dresses

The new store has hundreds of designs in a wealth of sizes from our five exclusive collections. And once you’ve found your favourites you can head to the spacious changing rooms, while your friends enjoy the comfy seating outside. Need a little help? Our experienced stylists are on hand to offer support and advice, with absolutely no pressure to buy. And, don’t forget, as the UK's largest and most affordable bridal retailer, most of our dresses cost between £99 and £699*, off-the-peg. So what are you waiting for?

Introducing our brand new Bournemouth store…

Style it up

Once you’ve found your perfect dress, we also have cute bolero jackets, stylish tiaras and hair pins, underskirts, overskirts and much more in our Amixi accessories range. So you’ll not only have your dream dress when you leave, you’ll also have your entire look sorted! Introducing our brand new Bournemouth store…

Bring your besties

Once you've found your perfect look the new Bournemouth store also has a full range of our beautiful bridesmaids' dresses. Our Infinite collection features dresses in a wide range of colours and silhouettes, so you’re guaranteed to find something to suit each and every maid, whatever their shape or style. And make sure you check out our super cute flower girls dresses too!

Introducing our brand new Bournemouth store…

A day at the seaside…

So why not make a day of it with your mum and your maids? Bournemouth is famous for its beautiful beaches, Victorian architecture and buzzing nightlife. It’s also home to a fabulous pier and the two-mile long Bournemouth Gardens, packed with beautiful rock gardens, an aviary and an abundance of exotic plants. You can spend the day dress shopping with your friends and family then celebrate with an ice cream on the beach, afternoon tea in one of the stylish seaside hotels or with fish ’n’ chips on the pier!

Getting there:

If that sounds like the perfect mix of seaside and shopping then come and see us…

WED2B Bournemouth First Floor Richmond Gardens Shopping Centre Bournemouth BH1 1EP

Tel: 01202 830 652

By train:

Our new Bournemouth store is just a short bus ride from Bournemouth Train Station. From the station take one of the following buses - M1, 3, 13, 17 - and get off at Westover Road. Then walk a short distance down the road to Richmond Gardens Shopping Centre, where you will find us on the first floor. More details and train times can be found at

By car:

Our new Bournemouth store is located in the heart of the town. Aim for the A338, which takes you through the centre of Bournemouth. Take the exit towards Wimborne/A347 and then Richmond Gardens Shopping Centre will be on the left. Alternatively, programme the postcode BH1 1JD into your satnav, which will take you straight to Richmond Gardens multi-storey car park.

Parking: Parking is available in Richmond Gardens multi-storey car park (Postcode: BH1 1JD).

Opening Times: 

Monday: 10am to 5pm Tuesday: 10am to 5pm Wednesday: 10am to 5pm Thursday: 10am to 5pm Friday: 10am to 5pm Saturday: 10am to 5pm Sunday: 10.30am - 4.30pm

(*Excludes Platinum Edition)