The 2024 design trends you need to know…

The year is whizzing past and we’re already looking forward to all the exciting new 2024 design trends which are in our stores now. There are ruffles, twists, fabulous embroidered florals and so much more… we just can’t wait to show you!

Below our bridal experts have picked their top five trends, so read on to discover the perfect one for you…

1. Twisted necklines

Will you be ‘doing the twist’ next summer? Bridal catwalks this season were full of elegant twisted necklines, which add an unexpected contemporary touch to any design. It’s also an exciting update to the classic sweetheart. It works beautifully with sleek Mikado fabric, and our Gisella dress pairs this look with wide, modern off-the-shoulder sleeves too, to great effect.

Alternatively, try the look in fitted ruched crepe, as seen here on our Rio design, for the same catwalk chic but with a softer feel. 

On the other hand, Appolina wears its twisted neckline front and centre, as the design’s standout element. Alongside the classic ballgown skirt and a simple bodice, it's traditional bridal with - literally - a modern ‘twist’!

2. Ravishing ruffles

After the pared-down pandemic years, voluminous skirts and dramatic ruffles are making a real comeback. The bigger the better, we say!

Princess-style Aleezah captures this trend perfectly and is a dream dress for brides who want to have fun with lace, shimmer and layers and layers of sumptuous organza. Also, combine ruffles with a stunning fitted mermaid silhouette, and you have guaranteed glamour! 

3. Embroidery

Beautiful embroidery has been around as long as wedding dresses, but today’s designs are anything but old fashioned. For example, striking Albiona features a shimmering modern leaf pattern that stylishly overlaps the catwalk-style plunging neckline.

Coral’s beautifully traditional sequin florals are layered over a contemporary sheer bodice with exposed boning (another one of the big 2024 design trends). The result is a look that’s a dreamy mix of topical and traditional. 

Then Magdalena keeps it classic, with a timeless sweetheart bodice and A-line skirt, decorated from top to bottom with intricate floral lace fit for  modern princess.

4. Flattering off-the-shoulder straps

Next we have gorgeous off-the-shoulder straps, one of the most flattering 2024 design trends. This look has been growing in popularity for a while but savvy brides are now realising how striking and versatile it is. Off-the-shoulder straps also work well with almost any design style, and here they add a soft prettiness to Angelika’s oversized 3D florals and contemporary Mikado skirt.

When it comes to our Perdita ballgown, the delicately draped straps, covered with ornate corded lace, enhance the romantic feel of the sweetheart bodice while showing off the neckline and shoulders beautifully.

Alternatively, on Elliana they look super modern. Made from light, pleated organza they flatter the upper arm area and add a stylishly understated element to the bodice.

5. 'Make a statement’ backs

Lastly, we have wow-factor statement backs, the perfect way to add an extra element of surprise as you walk down the aisle. Sachi is a guaranteed showstopper, with it’s crossover beaded straps and stunning sparkling lace. The front gently hints at the contemporary back with its modern floral and sheer bodice, then you turn around for the big reveal!

Keyhole designs are another fabulous way to try the statement back trend. The keyhole can feature anywhere on your back and even be a cute shape like a heart. Gorgeous Vallie has a low keyhole back surrounded by floral illusion lace. The pattern in the lace then continues down the top of the skirt, for another lovely touch.

On the other hand, Gaia keeps it simple with a dipped V-neckline and detailed illusion lace. The only other feature is a line of chic covered buttons, which lead the eye down to the elegant crepe skirt. 

And lastly, for brides who really want to stand out, we have breathtaking Maxx. This is the ultimate way to do the statement back trend, with rows of decadent beading framing the shoulder blades. Here there’s also super ornate lace, a sheer bodice and exposed corsetry - ticking all the trend boxes for the New Year!

Click here to check out more 2024 design trends among our huge selection of wedding dresses, then try on your favourites at your nearest WED2B store. Here’s what to expect when you visit, too. Lastly, for more inspiration, check out our Instagram, Facebook or TikTok accounts.