Want designer quality at designer outlet prices? Try WED2B…

We do things differently at WED2B, which is why we can offer the same qulaity used by well-known bridal designers but at affordable designer outlet prices. Sound too good to be true? Well, read on, to find out how we do it…

Designed in the UK 

Firstly, we design all our dresses right here in the UK. We’re constantly following the latest catwalks trends, sourcing luxurious new fabrics and, most importantly, listening to feedback from our brides. It really is a dream job!

Every season our designers create brand new silhouettes, which form the base of each dress. They then sketch each design by hand, carefully crafting it to make sure it sits perfectly within the brand. Then we use fashion tape and a mannequin to work out where the seams, the neckline and details, like buttons or a keyhole back, will sit, as well as how much fabric is needed. After that it’s all about adding beautiful embellishments, such as delicate lace, fabulous glitter tulle, intricate appliqués and more. This is when the real magic happens and each design starts to come to life.

We also pride ourselves on the quality of every dress so, at this point, a model tries on every design to check the fit. We need to know that every single dress will be super flattering and super comfortable. Once the design is absolutely perfect the dresses go into production, before being delivered to WED2B stores across the country.

Four exclusive designers

Whatever your style, our designer outlet has a designer to suit. Boho brides will love Heidi Hudson. It's all about lightly flowing silhouettes, the prettiest detailing and the softest fabrics. Princess bride? Then check out Viva Bride, which has all the bouncy skirts, sequins and sparkling lace you need. Fashionistas will adore our catwalk-inspired Signature Collection, with its on-trend details such as sexy low backs, sheer bodices and dramatic trains.

Then, for a contemporary take on classic bridal styles, there’s sophisticated Anna Sorrano, which combines timeless elegance with beautifully understated modern touches. And, finally, in every collection you’ll also find decadent Platinum Edition designs. These showcase the very best features of each designer but with even more opulent detailing and luxurious fabrics.

A bridal experience like no other…

Visit any one of of our 59 stores across the UK and Europe and you’ll discover that our instore experience is just as unique as our design process. Every single bridal designer outlet is packed full of dresses in sizes 6 to 30. These are all priced at £699 and under (excluding Platinum Edition) and ready for you try on and take home the same day.

No appointments, no pressure, no fuss

Come when you like as here at WED2B we do not work by appointments! When you arrive, you’ll find welcoming staff, large changing rooms and plenty of space for you and all your friends. Did you know there’s no limit on how many you can bring? And, if you don’t find what you’re looking for, we have brand new designs arriving every week. Just come back soon, because these limited edition styles don’t hang around long! 

Friendly, knowledgeable staff

Our commitment to quality isn’t just about affordable, luxurious dresses, either. We know that our staff are a big part of your instore experience. That’s why, on arrival, you’ll be checked in by one of our friendly team. To start, they’ll ask for a few details about your day, your theme, your style and more, to help you in your search. 

Plus, our staff aren’t only great at finding you the perfect wedding dress. They’re also brilliant at ensuring you have an amazing experience. One with lots of great styling advice and absolutely no pressure!

Here's what real brides Samantha and Kim thought about their visits...

"I visited WED2B in August 2022 with little to no idea of what I wanted for a wedding dress and a fear of not being able to find something I liked within my budget. Vicky looked after us and through her expertise and kindness she helped me work out what I liked. She involved my sister in all the decisions, she made us feel incredibly comfortable and the outcome was that I found my dress! I'm very happy and would recommend this store to everyone. It's priced like a designer outlet, but feels like a boutique, and the dresses are beautiful. If you're looking for a dress you should definitely go here."

Samantha Strong, WED2B Wednesbury

“WED2B was my first experience of an ‘outlet’ shop. It was perfect. The shop was lovely and clean and spacious, with plenty of variety, and all the dresses were kept in garment bags. My fitting assistant was Kerry and she was fantastic, really patient and made me feel completely at ease. Definitely recommend to any bride-to-be not wanting to waste ££££ on a dress for one day."

Kim Hill, WED2B Wednesbury

Create your entire big day look

And, when you’ve found ‘The One’, we can also help you create your whole big day look! You’ll get expert advice on how to best style your dress, from the right underskirt or veil, to the perfect hair comb or matching tiara. We can also suggest beautiful belts to flatter your waistline or detachable straps or jackets, so you can create a totally unique look that’s yours and yours alone.

Maids (and grooms) in heaven

We also have entire looks for your maids and flower girls too, with our Infinite range of bridesmaids dresses. They come in six different designs and 15 different colours, with accessories to match. So, there’s guaranteed to be a shade and style to suit your day and every single maid. Did we mention we also have matching tie and cufflink sets for the groomsmen and amazing thank you gifts, too?

Don’t just take our word for it… 

We’re consistently rated 4.9 out of 5 for our welcoming stores, large changing rooms, friendly expert staff and, of course, hundreds of dresses in every size and style. Here’s what Katherine from Milton Keynes thought…

"I also am overall so impressed with the whole experience at WED2B. I loved that there was a big range of dresses in my wedding dress size (20) and it didn’t remotely feel like an outlet experience. But the outlet prices are amazing. We didn’t know the price of my dress until after I said yes and my mum was expecting £3K+. To only pay £799 for what is clearly a more expensive dress was amazing.”

Katherine, WED2B Milton Keynes

You can read more of our great reviews here, or drop in soon and try the WED2B experience for yourself. We promise you won’t be disappointed!

Click here to discover all our wedding dress designs, then try on your favourites at your nearest WED2B designer outlet. Here’s what to expect when you visit, too. Lastly, for more inspiration, check out our Instagram, Facebook or TikTok accounts.