Sweetheart wedding gowns are often the style most brides think of when they imagine a classic princess wedding dress. A sweetheart neckline is low-cut and forms two curves which resemble the top half of a heart, hence the name! It’s a style that works well with most silhouettes and always adds a super romantic, fairytale feel to any design.

Below we’ve picked two of our favourite sweetheart wedding gowns from the Viva Bride collection. Lucille is a fabulous fishtail while Sophiella is a truly classic princess ballgown. Both feature a breathtaking sweetheart neckline, so read on to find ‘The One’ for you…

Be my sweetheart

It’s not all about the romance though. This look is also flattering, feminine and keeps the proportions between your bust and your hips well balanced. Plus, it’s a great style for petite brides who want to add some curves or for brides who want to accentuate a bigger bust. And, if you love sparkly accessories, a strapless sweetheart neckline leaves you plenty of space for a fabulous feature necklace!

Why we love… romantic sweetheart wedding gowns - Lucille Lucille, available in sizes 6 to 18

Make a statement

Lucille is a curvaceous fishtail with a romantic sweetheart neckline and plenty of glamorous pearl and crystal embellishment. It’s a high-fashion, sexy silhouette and the perfect choice for a bride who wants some real wow-factor on the big day.

Why we love… romantic sweetheart wedding gowns - Lucille

She wears it well

This gown is a great example of how flattering sweetheart wedding gowns can be. Here the neckline accentuates the cleavage beautifully while still providing plenty of coverage. Then a twinkling pendant necklace and our elegant Regency tiara add the perfect finishing touches.

Why we love… romantic sweetheart wedding gowns - Lucille

A luxurious finish

In close up you can see how the Chantilly lace on the bodice has been layered with embroidered lace on top of soft draped tulle to create a luxurious, multi-dimensional look.



Why we love… romantic sweetheart wedding gowns - Lucille

The ripple effect

Turn around and you’ll reveal the rest of this design in all its glory. The curve-enhancing bodice finishes with more beautiful appliqués before flaring out into swathes of feminine tulle. Combined with our 190 underskirt, the clever horse hair trim gives this skirt the perfect amount of romantic and playful ripples.



Why we love… romantic sweetheart wedding gowns - Lucille

A day-to-night look

We love a sweetheart neckline but if you’d like a little more coverage for the daytime, why not style this dress with our lace Alexandra jacket and glorious Nova belt? Then in the evening you can remove the jacket to reveal your glamorous party look.



Why we love… romantic sweetheart wedding gowns - Lucille

White wedding

Finally, ivory lovers can celebrate too. This gorgeous design comes in both blush and ivory, so there’s certain to be a shade you’ll love. And, if you like this look, make sure you check out Kylie and Gracie too. Both of these dresses are fabulous strapless fishtails with plenty of wow factor.

Why we love… romantic sweetheart wedding gowns - Sophiella Sophiella, available in sizes 6 to 16

Glamourpuss

If you’re looking for glamorous sweetheart wedding gowns then Sophiella, one of our exclusive Platinum Edition designs, could be the one. It combines a beautiful bouncy skirt with a super glitzy bodice for a truly glamorous feel.



Why we love… romantic sweetheart wedding gowns - Sophiella

Sparkle and shine

The luxurious bodice is embellished with dazzling beads and eye-catching diamantés. Just add one or two regal accessories, such as our Aurelia tiara and our Estella belt, to complete the look.



Why we love… romantic sweetheart wedding gowns - Sophiella

Putting on the glitz

Take a closer look and you’ll see the craftsmanship that’s gone into creating the dazzling bodice. There’s also the beautiful lace straps, which feature even more of that glittering beading.



Why we love… romantic sweetheart wedding gowns - Sophiella

A modern twist

Turn around and this dress reveals a stunning contemporary touch. The sparkling crossover straps are straight from the bridal catwalks and add real excitement and drama to this hypnotising design. And, if that wasn’t enough sparkle, there’s also a row of decadent crystal buttons too!



Why we love… romantic sweetheart wedding gowns - Sophiella

Belle of the ball

This generous skirt is every princess bride’s dream. You can also double up on your underskirts for even more lift, and our 153 and 163 underskirts are perfect for adding bounce. Finally, if you love this princess style, we have three more stunning sweetheart wedding gowns we think you’ll adore, so make sure you check out Marley, Kimberley and Atlanta too.

Click here to discover more sweetheart wedding gowns or here to see the full Viva Bride collection. Try on your favourites at your nearest WED2B store or for more inspiration head over to Instagram, Facebook or Twitter