Meet the suppliers: The makeup artist

In our series of suppliers’ blogs we’ll be sharing the very best ideas, advice and inspiration from different wedding industry experts. This week we’ve been speaking to some of the UK’s top makeup artists. Read on for their thoughts on our latest wedding survey, as well as how to choose your makeup artist and all the latest beauty trends…

Maryam Yaghoubi at Beauty by Marra

“I’m a qualified makeup artist based in Dudley in the West Midlands,” says Maryam. “I’ve been in the industry for five years and have been doing bridal makeup full time for about three years. My job is my passion and I absolutely love being part of someone’s special day, helping to make it a little more special.”

“All my brides receive a full consultation and a makeup trial as part of their package when they book with me. They’re also able to contact me 24/7 about any concerns they may have. Communication is a key part of my business and I like to build a great relationship with my clients. 95% of my clients hardly wear makeup, so they usually request a very natural look. I always make sure we go as natural as possible while ensuring the impact of the makeup can still be seen in the photos."

A great skincare routine

“For flawless makeup application your skincare routine is very important, so drink plenty of water, which is great for better skin. When you’re choosing a makeup artist, make sure their communication is strong, so you know they won’t let you down at the last minute. Also, check out their reviews and their work and make sure you like at least a few of their makeup styles. Finally, have a consultation with your makeup artist to ensure you feel comfortable around them, as they will be one of the closest people to you on the day.”

Julie Smith at Changing Faces Makeup Artists

“I founded Changing Faces when I trained as an MUA (makeup artist) in 1985,” says Julie. “I retired from the practical side last year but over the last 10 years have created our lovely team of 12. My daughter is also an MUA and runs our beauty studio in Exeter.”

“I’ve seen so many changes in the wedding industry over my 35 years. Changing Faces are Devon’s most sought after makeup artists, along with our in-house hair team. We’ve made up at least 5,000 brides! Our friendly team are experts and all our MUAs are London-trained with extensive experience ranging from TV, film, fashion and theatre. Our wedding work has included everything from celebrity bashes and high-end weddings to lots of lovely local brides. We’ve done everything from vintage celebrations to festival-style weddings and smaller intimate gatherings. We offer unbeatable service and use fabulous world-class products.”

Essential tips…

“My main advice is that classic makeup never dates and the majority of our brides prefer this look. Full face/Instagram makeup is a trend with under 25s but it can look a little dated. We always advise brides on makeup styles that will work with their dress too. For example floaty dresses suit more relaxed and modern styles while fitted and formal dresses often suit up dos.” 

Jayne Dorn-Ball at Colour Me Perfect

“We’re a wedding hair and make-up specialist,” says Jayne. “With hundreds of past brides, my team and I know all too well how important it is to listen to the client's needs and work with them to create their individual look, be it glowing and natural or glamorous.”

Key makeup trends

“There are always trends from year to year, such as false lashes, a heavier ‘Kardashian’ look or larger brows. One of the recent trends we’ve seen is younger people having larger bridal parties. Mainly my brides want a glowing natural flawless look. Usually hair is pinned up but this year we’re finding more brides opting for a half up/half down style. As your latest wedding survey found, Saturdays are still the most popular day but there is a larger demand for weekday and Sunday weddings too, while church weddings seem to be on the decline.”

“I recommend choosing styles that suit your face. Just because a friend has a full face of contouring doesn’t mean you need it. Contouring is used to change the look of features that perhaps are too large or long but not every feature needs contouring or highlighting!”

Joyce Ademasa at Joyce A. MUA

“I’m a professional makeup artist and skincare expert with over 20 years’ experience in the makeup, beauty and fashion industry,” says Joyce. “My work has appeared on various media sites and in magazines such as Vogue and Afrostyle Beauty. I’ve also worked at London Fashion Week and was part of the judging panel at the National Makeup Awards 2017. I was nominated Makeup Artist of the Year in 2018 and I’ve also won The Global Award - Bridal Make-up Artist Of The Year 2019 – Greater London. I have a real love and passion for the beauty industry!”

Find your look

“I would say the most popular makeup style is smokey eyes with nude lips, defined brows and flawless skin with highlighting and contouring. In my experience, like hair styles, makeup needs to suit the bride. By this I mean your makeup should be an enhancement, rather than being based on trends. That's why makeup trials are so important. They are a chance to discuss and experiment and also work out what will compliment your wedding dress and hair style."

Essential tips…

“One of my top tips is to book your makeup trial as early as you can. If possible, try to schedule your hair stylist for the same day too. Then, when you’re finished, take a photo of the makeup look for reference. Also, false lashes are just the best for giving eyes that extra wow factor. On the day, wear waterproof mascara and don’t forget to pack your favourite lipstick so you can reapply. Finally, use a skin primer. This will give your makeup more staying power.”

Leanne Perilly at Leanne Perilly Makeup Artist

“I’ve been a freelance makeup artist for 16 years and I specialise in bridal makeup,” says Leanne. “I also teach makeup to students and run masterclasses on doing your own makeup. I love both aspects of my work and no two days are the same. My style of makeup is natural, flawless and long lasting. My brides say they can’t feel the makeup on their skin yet it lasts beautifully without the need for touch ups. I’m also conscious about the ingredients in the products I use, as many people have sensitive skin. I like people to feel as comfortable and as confident as possible.”

Invest in your suppliers

“I think some brides don’t always see the value in spending a lot of money on makeup but are happy to spend a lot on their dress, for example. It’s worth investing in all your wedding suppliers when you’ve been planning it for such a long time. It all contributes to the experience and investment made in the day."

Essential tips…

“My top tips are to feedback to your artist how the makeup wears after your trial, as it will help them to ensure it stays perfect all day and evening. They can make tweaks to primers, for example, if required. And, if you didn’t like something, tell them! Also, don’t over complicate your skincare and get some professional advice if you’re having problems. Look after your skin gently and extra carefully for the year before your day. The better your skin is the better your makeup will look. Although, don’t worry if you get a break out on the day, it can always be covered up. Most importantly, be yourself. This is your day and you deserve to look perfect, anything less is unacceptable. There are no second chances!”

Nav Soroya at Nav Soroya Makeup

“I am a freelance makeup artist with over five years experience based in Solihull, West Midlands,” says Nav. “I began freelancing after attending The London School of Makeup. Since then I’ve worked on everything from catwalks at London Fashion Week to coordinating hair and makeup for large wedding parties up and down the country. I’ve had a passion for makeup and hair since I was a teenager and I feel so blessed to have turned what I love into a career.”

Glamorous or classic?

“I think younger people tend to want more glamorous makeup instead of a classic bridal look. It’s become normal for people to wear more makeup with the rise in quality, affordable products. We usually find that younger brides want makeup done for their bridal party too, no question about it. Older brides tend to consider this as an option rather than a necessity.”

Essential tips…

“My biggest tips for future brides would be to book their artist early and definitely have a trial. The wedding day isn't the day to discuss things regarding your look. Most people need a good consultation, as makeup differs on everyone and sometimes people’s expectations can exceed reality. I always customise a look for a bride and try to be inspired by, rather than imitate, a look they've given me. Then the final look is truly bespoke, it isn't 'one size fits all’. Also, be open minded and listen to your makeup artist for advice. Lastly, relax! If you book a reputable makeup artist they will know their job inside out, so let that be one less thing to worry about.”

Click here to find a makeup artist near you or visit our Wedding Suppliers page to find the very best suppliers in your area. Finally, for more big day inspiration and to find your dream dress, head over to Instagram, Facebook or Twitter