Main Collection Illusion Strap Wedding Dresses

We stock a wealth of different dress shapes, so there’s something to suit every bride’s figure, size and style. Plus, our expert Bridal Consultants know everything there is to know about finding the perfect silhouette for you. So, pop into your nearest store and let them help. Our most popular silhouette is the universally flattering A-line, which suits most figures, so that’s a good place to start if you’re not sure.

Before Queen Victoria’s wedding in 1840, most women simply wore their nicest dress to get married and royal brides married in a variety of colours. Fashion-loving Victoria’s decision to make a statement, and marry in cream silk satin, set a trend that other European leaders soon followed. White began to signify purity, innocence and wealth and the white wedding dress really took off after World War II, as clothing became more affordable.

Most of our brides choose a flattering A-line silhouette, a shape that suits most figures. Our second most popular is the ballgown, followed by fit and flare or fishtail styles.

Of course! And, with our great value dresses, it’s super achievable. Many brides go for a more classic daytime dress, followed by a slinky, strapless or shorter style for the evening. Alternatively, try one of our lace jackets to create different daytime and evening looks with just one dress.