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Main Collection Sweetheart Wedding Dresses

Main Collection Sweetheart Wedding Dresses

Super flattering, our collection of sweetheart wedding dresses are very popular. Our sweetheart neckline wedding dresses feature beautiful feminine details, luxurious lace and can be easily accessorised to suit your style.
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  1. Collection
    Main Collection
  2. Neckline
    Sweetheart
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Designer
  1. Anna Sorrano 18 items
  2. Viva Bride 18 items
  3. Heidi Hudson 8 items
  4. Sofia Cruz 1 item
  5. Aaliyah Quinn 2 items
  6. Signature Collection 3 items
Collection
  1. Main Collection 50 items
  2. Maternity 1 item
  3. Platinum 9 items
  4. Plus Size 14 items
  5. Registry Office 8 items
Shape
  1. A-Line 28 items
  2. Ball Gown 6 items
  3. Fit & Flare 4 items
  4. Short 1 item
  5. Mermaid 6 items
  6. Sheath 5 items
Style
  1. Beach 9 items
  2. Boho 7 items
  3. Classic 16 items
  4. Destination 10 items
  5. Modern 22 items
  6. Plain & Simple 8 items
  7. Princess 23 items
  8. Vintage 7 items
Colour
  1. Blush 5 items
  2. Ivory 38 items
  3. Oyster 1 item
Neckline
  1. Cowl 1 item
  2. Halter 1 item
  3. High 5 items
  4. Illusion 2 items
  5. Off the Shoulder 37 items
  6. Straight 6 items
  7. Strapless 9 items
  8. Sweetheart 50 items
  9. V-Neck 75 items
Back
  1. Buttons 34 items
  2. Illusion Back 9 items
  3. Lace-Up 15 items
  4. Statement Back 3 items
  5. Zip 1 item
Sleeve
  1. Detachable Strap 5 items
  2. Illusion Strap 2 items
  3. Long Sleeve 1 item
  4. Sleeveless 1 item
  5. Spaghetti Strap 9 items
Length
  1. Long 49 items
  2. Tea Length 1 item
Detail
  1. Beading 2 items
  2. Embroidered 3 items
Hidden Feature
  1. Internal Corset 1 item
  2. Internal Lace Up 4 items
  3. Pockets 6 items
Fabric
  1. Chiffon 3 items
  2. Crepe 2 items
  3. Lace 35 items
  4. Mikado 6 items
  5. Organza 1 item
  6. Tulle 35 items
Price
  1. £500.00 - £600.00 7 items
  2. £600.00 - £700.00 29 items
  3. £700.00 - £800.00 8 items
  4. £800.00 - £900.00 5 items
  5. £900.00 - £1,000.00 1 item
Train
  1. No Train 1 item
  2. Train 3 items
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Set Descending Direction
  1. Artemis - a plain organza gown with pockets

    Artemis a plain organza gown with pockets

    From £699
  2. Ariya - a boho wedding dress with whimsical skirt

    Ariya a boho wedding dress with whimsical skirt

    From £699
  3. Vittoria - a strapless A-line with Chantilly lace

    Vittoria a strapless A-line with Chantilly lace

    From £899
  4. Miami - A modern lace bodice with off-the-shoulder sleeves

    Miami A modern lace bodice with off-the-shoulder sleeves

    From £899
  5. Kamala - an off-the-shoulder fit & flare with lace

    Kamala an off-the-shoulder fit & flare with lace

    From £699
  6. Leo - a statement sheath gown with a long train

    Leo a statement sheath gown with a long train

    From £699
  7. Jaya - an off-the-shoulder boho gown

    Jaya an off-the-shoulder boho gown

    From £699

  8. Maribel a simple gown with back detail

    From £699
  9. Pallene - a simple chiffon wedding dress

    Pallene a simple chiffon wedding dress

    From £599

  10. Mylos a soft A-line with floral details

    From £699
  11. Latasha - a floral lace A-line with glitter

    Latasha a floral lace A-line with glitter

    From £699
  12. Jacinta - a floral mermaid with off-the-shoulder straps

    Jacinta a floral mermaid with off-the-shoulder straps

    From £699

  13. Yanina a simple wedding dress with bow

    From £799
  14. Rubie - an off-the-shoulder A-line with floral lace

    Rubie an off-the-shoulder A-line with floral lace

    From £699
  15. Ashlin - a strapless A-line with floral lace

    Ashlin a strapless A-line with floral lace

    From £699
  16. Dieana - a lace mermaid wedding dress

    Dieana a lace mermaid wedding dress

    From £699
  17. Stefano - a simple mermaid gown with buttons

    Stefano a simple mermaid gown with buttons

    From £799
  18. Shannay - an off-the-shoulder A-line

    Shannay an off-the-shoulder A-line

    From £699
  19. Iana - an off-the-shoulder tulle A-line

    Iana an off-the-shoulder tulle A-line

    From £699
  20. Raye - an ultra sparkly A-line 3D florals

    Raye an ultra sparkly A-line 3D florals

    From £899
  21. Damiana - a beaded lace mermaid with seperate sleeves

    Damiana a beaded lace mermaid with seperate sleeves

    From £899
  22. Jasmina - a fun and sparkling ruffled ballgown

    Jasmina a fun and sparkling ruffled ballgown

    From £899
  23. Kyrah - a rainbow glitter A-line

    Kyrah a rainbow glitter A-line

    From £699
  24. Liliwen - a voluminous mikado ballgown with beaded lace

    Liliwen a voluminous mikado ballgown with beaded lace

    From £999
  25. Ravenna - A modern mikado split-skirt ballgown

    Ravenna A modern mikado split-skirt ballgown

    From £799
  26. Magdalena - a shimmering embroidered A-line

    Magdalena a shimmering embroidered A-line

    From £799
  27. Brixx - A sparkling A-line with split skirt

    Brixx A sparkling A-line with split skirt

    From £799

  28. Ffion a chiffon and matte lace boho gown

    From £599
  29. Lena - a crepe sheath with beaded double straps

    Lena a crepe sheath with beaded double straps

    From £699
  30. Mallorie - a contemporary mikado and lace A-line with pockets

    Mallorie a contemporary mikado and lace A-line with pockets

    From £799
  31. Hollyn - a strapless A-line with illusion back

    Hollyn a strapless A-line with illusion back

    From £599
  32. Kiely - a statement sheath with double train

    Kiely a statement sheath with double train

    From £699
  33. Ellanora - a multi-dimensional lace A-line gown

    Ellanora a multi-dimensional lace A-line gown

    From £799
  34. Fae - a modern boho slim A-line with keyhole back

    Fae a modern boho slim A-line with keyhole back

    From £699
  35. Maddox - a strapless A-line with contemporary lace

    Maddox a strapless A-line with contemporary lace

    From £699
  36. Kindra - a 'champagne' A-line with sweetheart neckline

    Kindra a 'champagne' A-line with sweetheart neckline

    From £699
  37. August - classic lace a-line with illusion straps

    August classic lace a-line with illusion straps

    From £699
  38. Annika - modern strapless fit and flare with tulle and lace

    Annika modern strapless fit and flare with tulle and lace

    From £699
  39. Amabel - A strapless illusion bodice ballgown with full tulle skirt

    Amabel A strapless illusion bodice ballgown with full tulle skirt

    From £699
  40. Martisse - classic strapless lace A-line with sequin tulle

    Martisse classic strapless lace A-line with sequin tulle

    From £699
  41. Finch - off-the-shoulder soft A-line with floral lace

    Finch off-the-shoulder soft A-line with floral lace

    From £699
  42. Daykota - soft blush A-line with strapless bodice and lace

    Daykota soft blush A-line with strapless bodice and lace

    From £699
  43. Cheyanne - a strapless mermaid dress with floral lace

    Cheyanne a strapless mermaid dress with floral lace

    From £699
  44. Tess - feminine lace fit and flare with delicate straps

    Tess feminine lace fit and flare with delicate straps

    From £599
  45. Cherie - an elegant fit and flare with strapless bodice

    Cherie an elegant fit and flare with strapless bodice

    From £599
  46. Maud - a soft tulle A-line with a strapless semi-sheer bodice

    Maud a soft tulle A-line with a strapless semi-sheer bodice

    From £699
  47. Elton - a modern strapless ball gown in luxurious Mikado

    Elton a modern strapless ball gown in luxurious Mikado

    From £799
  48. Elba - an ornate lace mermaid gown

    Elba an ornate lace mermaid gown

    From £699
  49. Ida - a modern tea length dress with sleeves

    Ida a modern tea length dress with sleeves

    From £579
  50. Tove - an ornate lace and tulle A-line

    Tove an ornate lace and tulle A-line

    From £599
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Set Descending Direction

FAQs

What is the best type of wedding dress for my body shape?

We stock a wealth of different dress shapes, so there’s something to suit every bride’s figure, size and style. Plus, our expert Bridal Consultants know everything there is to know about finding the perfect silhouette for you. So, pop into your nearest store and let them help. Our most popular silhouette is the universally flattering A-line, which suits most figures, so that’s a good place to start if you’re not sure.

Why are wedding dresses white?

Before Queen Victoria’s wedding in 1840, most women simply wore their nicest dress to get married and royal brides married in a variety of colours. Fashion-loving Victoria’s decision to make a statement, and marry in cream silk satin, set a trend that other European leaders soon followed. White began to signify purity, innocence and wealth and the white wedding dress really took off after World War II, as clothing became more affordable.

What is the most popular style wedding dress?

Most of our brides choose a flattering A-line silhouette, a shape that suits most figures. Our second most popular is the ballgown, followed by fit and flare or fishtail styles.

Is it ok to have two wedding dresses- one for daytime and one for the evening?

Of course! And, with our great value dresses, it’s super achievable. Many brides go for a more classic daytime dress, followed by a slinky, strapless or shorter style for the evening. Alternatively, try one of our lace jackets to create different daytime and evening looks with just one dress.

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