More questions?
Our online Bridal Advisors are available from to offer expert advice. Give us a call, email, or live-chat to check dress availability and chat about anything bridal!
At WED2B London (City), we want to make sure that each bride who visits us has the best possible experience while looking for her perfect dress. We have hundreds of wedding and bridesmaids' dresses for you to try in our beautifully spacious London (City) store, as well as comfortable changing rooms with an area for friends and family to sit and offer their opinions. Our friendly staff are always on hand with helpful tips and advice.
Our London (City) Store Manager and her team look forward to helping you find your dream wedding dress.
Our bridal shop in London City is located on Ave Maria Lane, just west of St Paul’s Cathedral. From the North, follow the A1 Southbound towards Central London, continuing onto A201 Farringdon Street. Make a left to Ludgate Hill and turn left onto Ave Maria Lane, where our store is located on the left.
From the South, cross the River Thames via Blackfriars Bridge on the A201 and continue Queen Victoria Street. Make a left to Friday Street and another left onto Cannon Street. Pass St Paul’s Cathedral and turn right onto Ave Maria Lane.
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We believe every bride should look and feel amazing on their wedding day, regardless of budget.
When arriving in-store, you'll be greeted by one of our friendly expert Bridal Consultants who will take you through our exclusive range of designer dresses.
Your expert bridal consultant will welcome you and your entourage into our spacious bridal fitting rooms and have a detailed consultation to support you in finding your dream dress.
Your bridal expert will assist you from start to finish as you try on our beautiful gowns, offering you personalised bridal styling and a guide through the world of underskirts, veils, and sparkling accessories!
At wed2b there's no ordering, no waiting, no risk - you can take your dress home the same day!
Every wed2b store stocks a range of dresses from our bridesmaids collection, available to try on in store in sizes 4 to 24, they can be ordered from a choice of 6 styles and 15 colours.
Most frequently asked questions about our bridal shop
At WED2B we do not operate a booking system so feel free to visit us at a time that is convenient to you (and your entourage!). We recommend allowing at least 2- 3 hours for your visit so you can try on as many dresses as you like without feeling rushed. The safety of our brides, your entourage and our store colleagues is very important to us - so we will follow the local government guidance given at the time.
Most brides visit us on Fridays and Saturdays, which may result in longer wait times on these days.
We recommend that you allow at least two to three hours for your visit so that you can try on as many dresses as you like without feeling rushed.
Due to the limited edition nature of our bridal gowns, each size in your favourite style may not be available in every one of our stores, however we have hundreds of dresses in store with new styles arriving every week.
We do not undertake dress alterations ourselves, however we can recommend the services of several highly experienced bridal seamstresses and we will provide the contact details to our customers in store. Our staff are very knowledgeable of what alterations can and cannot be undertaken and will advise you accordingly.
Feel free to bring anyone you like to find your perfect dress! Please note that our fitting rooms are for women only, but your male guests will feel comfortable in the store and be fully included in your clothing shopping experience.
There are several car parks within easy walking distance to our London City shop. Baynard House car park (EC4V 4BQ) or London Wall car park (NW1 5AR).
WED2B London City is a wheelchair friendly store. If you have any queries at all about your visit and how we can be of assistance, please feel free to contact us.
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