We’ve come a long way since our first store opened in 2009. We now have 59 bridal stores across the UK and Europe with many more planned, as brides continue to love our unique ‘no appointments, no stress’ approach to wedding dress shopping.

Our proposal

Our aim has always been to give brides the same amazing customer experience that traditional bridal boutiques offer, but with lower price points. We exclusively offer wedding dresses from premium designers that you won’t find in any other boutique. Our designers never compromise on quality and work hand-in-hand with the same global wedding dress manufacturers that the world’s best-known bridal designers also use. Their fabrics, construction, detailing and finishes are second to none.

So, what does wed2b do differently?

The major change to tradition that wed2b offers is to enable brides to take their dress home the very same day they find ‘the one’. There’s no waiting for long order times, hoping the dress arrives as perfectly as you remember it for the big day. All our dresses are designed in limited edition quantities and are sold off the peg. So, you really can visit today and get married tomorrow! This new approach within the bridal industry allows for a lower cost price, whilst guaranteeing the same great quality.

Love great value? Then you’ll love our dresses!

Great value has always been at the core of everything we do, and our integral relationship with exclusive designers and manufacturers means we can keep our prices low. Once a design is ready, we work with our manufacturers to start creating each style to be sold across our stores. We offer our manufacturers guaranteed orders but in limited quantities per style resulting in a better cost price for us and a lower retail price for you! Did you know that the average wedding dress costs £1,300* but the equivalent at wed2b all wedding dresses are priced from £599 to £899. Our beautiful dresses are about 40% cheaper than the average wedding dress, so you get the same quality and luxury at a much more affordable price. Our combination of fabulous designs, great value and low prices really does have to be seen to be believed!

(*Hitched.com 2021 survey)

The store experience

Our dedication to quality and great service is also at the heart of our store experience. Each wed2b store has highly trained Bridal Experts to give you honest, unhurried advice on the best styles to suit you. There are a wide variety of styles in every size from 6 to 30 so we really do have a dress for every bride! Once you have found the perfect dress, our Bridal Experts will work with you to create a totally unique look with our beautiful accessories.

Try on as many dresses as you wish in our large, inviting fitting rooms. We understand finding your dream dress is a great experience for your whole entourage, so our fitting room area is comfortable, spacious and relaxing. Pulling back the curtain…

Accessories, bridesmaid dresses, gifts and more...

Over the years we’ve developed a huge range of affordable accessories to cater for our brides’ requests. We have underskirts for volume, lace jackets and boleros for style and coverage and a huge range of veils in different lengths. Shapewear includes our popular Wunderskirt, which creates a comfortable, smooth silhouette under any dress. There are also chic beltshair clipspins, dazzling tiaras and more. Our aim is to be the perfect location for all your bridal needs.

And there’s plenty for your bridal party, too. We have bridesmaid dresses in a variety of colours and styles, as well as flower girl dresses to complement both the bride’s and the bridesmaid’s styles. There are also tie gift sets for the groom and groomsmen in matching colours. And, if that’s not enough, there are gift ideas for the hen do, your maids and even to treat yourself.

So, what next?

With over 15 years in the bridal industry, we have an in-depth understanding of bridal design and production. With 59 stores across the UK, Ireland, Belgium, the Netherlands, and Germany, and more planned, you don’t have to go far to find us. Plus, we’ve made it even easier to shop, and you can now buy our accessories, along with our bridesmaid and flower girl dresses online. And, in the future? Well, we want to continue to offer the perfect marriage of quality and value and an unforgettable shopping experience to brides across the UK and Europe. Sounds good, doesn’t it? Well, here’s to the next 15 years

If you’ve enjoyed your exclusive peek behind the scenes at wed2b click here to see all the finished dresses. Your nearest wed2b is closer than you think, so check out our store finder to try on your favourites. Also, for more inspiration, take a look aour InstagramFacebook or TikTok accounts.