At wed2b we pride ourselves on making sure our real brides’ store experience is second to none. We want every single bride to leave feeling happy, confident, unhurried and with a breathtaking dress that makes them look and feel absolutely fabulous.

We don’t offer appointments, so you can browse and try on dresses without booking in advance. When you arrive we’ll simply ask for a few details to find your perfect dress. You can also tell us if you have any accessibility requirements or need extra support. Then our friendly and knowledgeable Bridal Consultants will help you create the look of your dreams...

Take your time, relax and have fun

Our changing rooms are spacious and light, with comfy seating for your mum and your besties. Plus, we have hundreds of dresses from a variety of designers in every size and style, and you can try on as many as you want. Just choose four at a time, ready for your one-to-one fitting with a Bridal Consultant. We also have tons of accessories, such as underskirts, jackets, veils, tiaras and more, for those all-important finishing touches. You can read more about what to expect when you visit here.

But that’s enough from us. We’ve asked a few happy customers to tell you everything about their real brides’ store experience and why they loved it…

Going above and beyond

Ara and Jack on their wedding day embracing and walking together around the grounds of their wedding venue.
Ara and Jack

Ara was one of the lucky winners of our Win a Wedding Dress Competition and wed2b staff went out of their way to source her dream dress all the way from Cornwall. “I entered just two or three times,” she says. “At first, I thought it was a scam, so I didn't think about it much. Then on my break my phone was blowing up with notifications and messages of congratulations and it was then I realised I had actually won!”

“I visited wed2b Milton Keynes twice, accompanied by my future mother-in-law and two close friends. During my first visit, I fell in love with a dress. It was a unique piece, and I couldn't stop thinking about it. However, when I returned, I found out the dress had already been purchased by someone else.”

“On my second visit, I had another dress in mind and luckily I was able to try it on. The staff were incredibly helpful and supportive during both my visits. They ensured I got the right size, even though it had to be sourced from Cornwall! Everything was handled smoothly, and everyone was exceptionally helpful and accommodating.”

Knowledgeable staff

A delightful February wedding in Viva Bride
Lyndsey and Matthew

Lyndsey found her dream dress at wed2b’s Liverpool store. “The staff were all amazing and so helpful,” she’s says. “I didn’t feel rushed and was able to try as many dresses as I wanted. I went in with a vision of a dress I liked and came out with so much more knowledge after speaking with the staff and trying on other styles."

A confidence boosting experience

Confetti shot of Connor and Shannon walking hand in hand with confetti floating around the.
Shannon and Connor

The real brides’ experience at wed2b was everything Shannon had hoped for. “I was a little anxious about my shopping trip, as I suffer with body confidence and I’m very shy,” she says. “There was no need to worry, as I was made to feel amazing the second we stepped in the door. The lady who helped me find my dream dress was very experienced and knew exactly what to put me in. I can’t thank her enough!”

Great advice and great value

Clara and jack walking back up the aisle hand in hand with their wedding guests throwing confetti over them both
Clara and Jack

Clara discovered wed2b via word of mouth. “My sister-in-law recommended it, as she visited when looking for her wedding dress,” she says. “We had discussed how expensive weddings were, and how there was really no need to spend a third of our budget on a wedding dress. I had been following the wed2b instagram page for over 12 months when I visited the Edinburgh store in January 2022. I'd already shortlisted a few dresses, and the staff were incredibly helpful. It felt like a really unique experience that was tailored to my needs. I felt like a princess, got all the right advice and walked out having said yes to the dress.” 

Dresses in every size and style

Close up image of Sam and Sallie kissing outside their wedding venue
Sallie and Sam

Sallie had a bad experience at a different bridal shop before visiting wed2b. “I’d been to a ‘traditional’ wedding shop and really hated the experience,” she says. “I’m not a big size (size 10-12) but all the sample sizes I tried on were a size 8! It felt rushed and horrid. So, I went to wed2b instead and got there for when it opened. I instantly clicked with the lady on reception. I wasn’t once rushed, it was all in my own time. Plus, I actually got to try on my size, which was so lovely!” 

The experts at finding ‘The One’

Colette in her wedding dress and bridal cape holding her bouquet. Colette and Craig posing in the grounds of the church smiling at one another
Colette and Craig

“I had been to a few other boutiques but left feeling deflated,” says real bride Colette. “So, I went to wed2b’s Chesham branch not expecting to find anything (I didn't even bring my bank card!). However, the staff were amazing. After a few questions, they gave me two dresses to try on. The first was a ‘let's just try', but the second... the two colleagues just knew it was the right one. As soon as I put it on, I fell in love with it. Then the cape veil went on and I was sold! I loved the walk towards the mirror, the atmosphere in store. It was like having your own cheerleaders rooting for you!” 

Creating that magical feeling

Hayley and Craig walking out of the church wedding ceremony to their wedding guests throwing confetti
Hayley and Craig

Lastly, we have Hayley, who heard about wed2b through friends and from good reviews online and on Facebook. “I always knew I’d find my dress in wed2b,” she says. “I’d seen a few dresses I liked on the website but one really stood out.”

“When we got to the store, I described myself and my style to my Bridal Consultant and she went off to pick three dresses from a mix of different designers. She came back with Marko, the one I’d seen, and I knew it was fate. I tried a few on, and my Bridal Consultant was so patient, as I twirled around in each one, showing them off to my mum. I felt so confident in the store, they made me feel like a princess. In the end Marko stole my heart and got the all-important seal of approval from my mum. It was a lovely day and I would highly recommend wed2b to all my family and friends. My dress wowed my husband when I walked down the aisle and there were a few tears from my family.”

What are you waiting for?

So, whenever and wherever you visit us, your real brides' store experience is guaranteed to be one to remember. And, most importantly, once you find your dress, you can also take it home with you the very same day. All expertly packaged and ready to go for the big day!

If you would like to share your big day and your real brides' store experience, like these brides, please click here to send us your story and photos and we’ll be in touch. Or click here to check out all our wedding dresses, then try on your favourites at your nearest WED2B store